Experience

Adobe - Event Specialist

Contract via Crawford Group

2020 - Present

Summer Bash

SF Streetfood Festival.

Video by Dominique Graves

Responsibilities:

  • Producing virtual and in-person employee experiences and internal campaigns for Adobe employees, producing events reaching over 10,000 global attendees

  • Collaborating with cross-functional stakeholders and vendors to manage and execute end-to-end innovative virtual and in-person event programs for Adobe employees

  • Working with D+I and ERGs to produce and manage diverse and inclusive virtual event programming

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Projects:

  • Joyfest 2024 | San Francisco Year-End Celebration

  • Adobe for All Week

  • San Francisco Streetfood Festival

  • Adobe Life: Food Festival - Taste the Globe

    • Global Hybrid pilot program - produced virtual event experience featuring user-generated content from Adobe employees around the world 

  • Adobe for All | Cultural Moments

    • Adobe's Diversity and Inclusive annual initiatives, driven by ERGs for their community's month and programming

Macy's - Marketing Special Events Coordinator

2019 - 2020

Responsibilities:

  • Planned and managed end-to-end sales-driving events across US Northwest region, generating over $31k in recorded additional sales. 

  • Collaborated with the marketing team to execute regional event marketing collateral, scheduling, and strategy for NW region, across 9 states and approximately 50 events/quarter

  • Reported event data and analytics to identify opportunities, prove return on investment, and highlight event successes

Projects:

  • SF Pride 2019 | Macy's Parade Contingent and Float

  • Macys.com | Union Square Events Calendar


Skills & Tools

Event Management

Event Marketing

In-person and Virtual Events

Event analysis & optimization

Vendor Management

Project Management

Budget Management

Creative

Adobe Creative Cloud

  • Illustrator, Photoshop, Firefly, Express, Premiere

Canva

Video Production

Graphic Design

Copywriting

Tools

Asana, Miro

Microsoft Office, Google Suite, Slack, Teams, Zoom

ChatGPT, Google Gemini, Claude

Attendease, Eventbrite, Hubspot, Splash, MailChimp