PROFESSIONAL EXPERIENCE
Adobe - Event Specialist
Contract via Crawford Group
2020 - Present
Responsibilities:
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Producing virtual and in-person employee experiences and internal campaigns for Adobe employees, producing events reaching over 10,000 global attendees
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Collaborating with cross-functional stakeholders and vendors to manage and execute end-to-end innovative virtual and in-person event programs for Adobe employees
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Working with D+I and ERGs to produce and manage diverse and inclusive virtual event programming
Projects:
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Adobe Life: Food Festival - Taste the Globe
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Global Hybrid pilot program - produced virtual event experience featuring user-generated content from Adobe employees around the world
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Adobe for All | Cultural Moments
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Adobe's Diversity and Inclusive annual initiatives, driven by ERGs for their community's month and programming
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Macy's - Marketing Special Events Coordinator
2019 - 2020
Responsibilities:
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Planned and managed end-to-end sales-driving events across US Northwest region, generating over $31k in recorded additional sales.
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Collaborated with the marketing team to execute regional event marketing collateral, scheduling, and strategy for NW region, across 9 states and approximately 50 events/quarter
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Reported event data and analytics to identify opportunities, prove return on investment, and highlight event successes
Projects:
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SF Pride 2019 | Macy's Parade Contingent and Float
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Macys.com | Union Square Events Calendar
ServiceNow - Sales Enablement Operations Coordinator
Contract via Cypress
2019
Responsibilities:
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Supported administrative operations for Sales Enablement team's Global Instructor Led Training (ILT) programs for ServiceNow employees
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Managed various ILT rosters (i.e., tracking attendee information) in Excel and sales readiness platforms
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Organized and distributed informational program communications through email newsletters
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Manage on-site ILT workshops and logistics, such as securing and managing venues, catering, supplies, and welcoming program speakers and high-level executives
Fooda - Popup Event Coordinator
2018 - 2019
Responsibilities:
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Served as Fooda Onsite Representative to manage PopUp Restaurant + Catering Events and vendors to client, Tesla
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Managed vendors to ensure client expectations and compliance with Fooda’s policies and procedures
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Performed regular audits on vendors to report and maintain vendors’ top-quality performances
Pharmacyclics, an Abbvie Company - Meetings and Events Intern
2017
Responsibilities:
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Supported Meetings and Events team with event and administrative assistance for 7+ corporate companywide events
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Sourced 250+ hotel/restaurant/wineries venues nationwide for company’s National Sales Conference
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Managed budget of $2,500 for Company-wide “College Day” from ordering refreshments and activities, serving as primary contact for vendors, ensuring smooth agenda, solving raised issues
Projects:
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Vendor Database | Excel
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Developed department’s vendor database of 75+ venues, caterers, and services in Excel to simplify and accelerate data retrieval for future programming
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Meeting & Events Sharepoint | Pharmacyclics Intranet Portal
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Redesigned Meeting & Events webpages by writing updated copy, creating cohesive imagery for different subpages, updated event intake forms,and updated workflow processes.
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EDUCATION
University of California, Santa Cruz
BA in Psychology, Film and Digital Media
2018
SKILLS & TOOLS
Event Management
Event Marketing
In-person and Virtual Events
Event analysis & optimization
Vendor Management
Project Management
Budget Management
Diversity and Inclusion
Video Production
Graphic Design
Copywriting
Asana
Miro
Microsoft Office
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Outlook, Powerpoint, Excel, Sharepoint, Word
G-Suite
Slack
Teams
Zoom
Adobe Creative Cloud
Slack Block Kit App
MailChimp