Experience

Adobe - Event Specialist

Contract via Crawford Group

2020 - Present

Summer Bash

SF Streetfood Festival.

Video by Dominique Graves

Responsibilities:

Producing virtual and in-person employee experiences and internal campaigns for Adobe employees, producing events reaching over 10,000 global attendees
Collaborating with cross-functional stakeholders and vendors to manage and execute end-to-end innovative virtual and in-person event programs for Adobe employees
Working with D+I and ERGs to produce and manage diverse and inclusive virtual event programming

Projects:

Joyfest 2024 | San Francisco Year-End Celebration
Adobe for All Week
San Francisco Streetfood Festival
Adobe Life: Food Festival - Taste the Globe
- Global Hybrid pilot program - produced virtual event experience featuring user-generated content from Adobe employees around the world
Adobe for All | Cultural Moments
- Adobe's Diversity and Inclusive annual initiatives, driven by ERGs for their community's month and programming

2019 - 2020

Responsibilities:

Planned and managed end-to-end sales-driving events across US Northwest region, generating over $31k in recorded additional sales.
Collaborated with the marketing team to execute regional event marketing collateral, scheduling, and strategy for NW region, across 9 states and approximately 50 events/quarter
Reported event data and analytics to identify opportunities, prove return on investment, and highlight event successes

Projects:

Event Marketing

In-person and Virtual Events

Event analysis & optimization

Vendor Management

Project Management

Budget Management

Adobe Creative Cloud

Canva

Video Production

Graphic Design

Copywriting

Asana, Miro

Microsoft Office, Google Suite, Slack, Teams, Zoom

ChatGPT, Google Gemini, Claude

Attendease, Eventbrite, Hubspot, Splash, MailChimp